Term Life Activity Keeps Booming
November 13, 2024 by Allison Bell
Term life policies were more popular with U.S. consumers applying for individual life insurance in October and universal life policies were not, according to new application activity data from MIB Group.
MIB, an organization that helps life insurers share some of the information used in the underwriting process, says consumers filed 13% more applications for term life coverage last month than they filed in October 2023 but 19% less for universal life.
Whole life application activity was down 2% year over year.