And then- I decided to work smarter.

November 21, 2024 by Sheryl J. Moore

Think SMARTER, not harder.

My old boss taught me this adage about 22 years ago. I have used it ever since.

I still remember the first time I used it in my OWN business.

When I first started my company, I found myself giving the same demonstration of Wink, Inc.‘s AnnuitySpecs tool over and over and over again.

And then- I decided to work smarter.

Instead of spending fifteen minutes of demo time, 20 times a day, I recorded a demo, and directed folks to my website to watch it.

This allowed me to work on growing a new segment of my business: “Wink’s Sales & Market Report.”

And what do you know? More people subscribed to my website than I could capture personally, on the phone.

In the most recent issue of Broker World, my friend Charlie Gipple, CFP®, CLU®, ChFC® of CG Financial Group, LLC gives some similarly great suggestions for working smarter, not harder in My Dad, The Dock Union Strike, And Keeping Up With Times .

-sjm