An Advisor’s Choice: Generate Life Insurance Premiums or Assets Under Management?
November 13, 2024 by Charles L. Ratner
“Unless there’s a need for liquidity, we don’t want our clients putting money into permanent life insurance. We want that money here as assets under management.”
I first heard that said over 30 years ago by an investment advisor who didn’t sell life insurance. I understood their point of view.Fast-forward three decades, and I still hear the same refrain from that type of advisor. But notably, I also hear it from or about investment advisors and financial planners who also do, or at least can, sell life insurance. And that sets the stage for a discourse that, beyond being of great commercial interest to the advisory community, is downright critical to clients who need life insurance advice. Here’s why.
Click HERE to read the full story via Wealth Management
Wink’s Moore on the Market: My new friend Charles Ratner has some excellent points on financial advisors’ use of permanent life insurance (or lack thereof) for their clients.
I hope this one sparks some lively discussion! -sjm
