Innovation At The Forefront: How BackNine Insurance And GRAIL Are Redefining Life Insurance
September 10, 2024 by Ken Leibow
In the evolving landscape of the life insurance industry, innovation and technology are becoming key differentiators for companies striving to stay ahead. The first part of this two-part article highlights how BackNine Insurance has become a pioneer by integrating advanced technology with traditional insurance brokerage services. Founded in 2008, BackNine has grown into a market leader by providing a comprehensive suite of insurance products and tools that enhance the efficiency and effectiveness of agents across the United States. The second part shifts focus to GRAIL’s Galleri test and the company’s Life Insurance Advisory Committee, which is redefining the role of life insurance by incorporating cutting-edge cancer detection technology, ultimately changing the narrative from a focus on death to one on life.
Click HERE to read the full story via Broker World
