Annuity Issuers Try to Talk the Same Tech Language, for Real

September 24, 2024 by Allison Bell

The Insured Retirement Institute is trying to slash through one of the barriers that hurts life insurers’ ability to sell annuities: Especially for financial professionals other than life insurance agents, selling annuities is annoying.

The Washington-based group has started a Digital First for Annuities initiative that’s trying to close the technology canyon between annuities and other financial services products, such as stocks, bonds and mutual funds.

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Originally Posted at Think Advisor on September 23, 2024 by Allison Bell.