Annuities’ New Golden Age Probably Isn’t Over Yet
September 24, 2024 by Telis Demos
It has been a historic couple of years for annuity sales, fueled by the highest interest rates in a generation. Will falling rates put an end to that?
For eight years through 2021, sales of U.S. annuity policies averaged around $230 billion a year, according to Limra, an insurance industry-funded research firm. In 2022, when the Fed began raising rates aggressively, they surged to $313 billion. They hit $385 billion in 2023. And sales in the first half of this year were 19% ahead of where they were the first half of last year, according to the preliminary results of Limra’s survey.
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Wink’s Moore on the Market: Telis Demos with The Wall Street Journal believes that the Golden Age of Annuities hasn’t hit yet.
I agree. -sjm