Leading a 175-year-old ‘startup’ — With National Life’s Mehran Assadi
September 10, 2024 by Paul Feldman
National Life Insurance Co. started 175 years ago. In 1996, it acquired Life Insurance Company of Southwest, which became part of National Life Group. Today, as the No. 1 provider of indexed universal life and the No. 1 provider of fixed index annuities within the employer-sponsored K12 space, Mehran Assadi has led the company to the highest pinnacle of success. “I found a company with a clean balance sheet and tremendous runway,” he said. “I really fell in love with the people of the company and their spirit.”
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Wink’s Moore on the Market: My friend Mehran Assadi had never shared his life insurance origin story with me.
As a former software developer, I can appreciate his journey.
I love his attestation that, “to get more people and attract more talent to this industry, we must tell our story in terms of our value proposition of protection and retirement.”
YES!!
We MUST become storytellers. -sjm
