Despite high expectations, direct-to-consumer life insurance market struggles

June 6, 2024 by John Manganaro

A decade ago, direct-to-consumer platforms were the next big thing in life insurance.

With sound reasoning. Study after study continues to show that Americans like self-directed shopping experiences made easy.

Start-ups with breezy names such as Ethos and Lemonade and Ladder found seed money with ease and promised to make life insurance “affordable, accessible, and straightforward,” as an Ethos’ marketing line describes it.

Click HERE to read the full story via INN

Originally Posted at InsuranceNewsNet on June 5, 2024 by John Manganaro.