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    • Whole Life Gets More Shopper Attention

    March 13, 2024 by Allison Bell

    Whole life insurance was more popular with life insurance shoppers in February, according to new application activity from MIB.

    Total application activity was 3.7% higher last month than in February 2023, and whole life application activity was 5.9% higher.

    MIB found that whole life application activity was especially strong for shoppers ages 31 through 59 and shoppers ages 61 and older.

    Click HERE to read the full story via Think Advisor

    Originally Posted at Think Advisor on March 6, 2024 by Allison Bell.

    Categories: Industry Articles
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