Whole life products are feeling the pinch of rising interest rates

November 6, 2023 by John Hilton

HOLLYWOOD, Fla. – When it comes to interest rates, life insurers are faced with a problem they have not faced in 35 years.

“One of the questions we’ve got to wrestle with as an industry is how do you sell portfolio rate products when the yields are worse than new money rates?” said Bobby Samuelson, president of Life Innovators and executive editor of the Life Product Review. “We have not had to wrestle with this question in 35 years.  Click HERE to read the full story via INN

Originally Posted at InsuranceNewsNet on November 3, 2023 by John Hilton.