Financial fears encourage, inhibit life insurance sales

November 21, 2023 by Rayne Morgan

People who have financial fears are more than five times more likely to say they want to buy life insurance, according to new research by LIMRA. However, at the same time, that research also found that interest in buying life insurance is often overstated as affordability is a common reason why people ultimately choose not to buy.

“The financial fears that correlate with a motivation for buying are also a practical reason for not buying,” Jennifer Douglas, senior research director for LIMRA and LOMA, said.

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Originally Posted at InsuranceNewsNet on November 2023 by Rayne Morgan.