Sigma Financial Owner Has a New Name

October 11, 2023 by Jeff Berman

Ann Arbor, Michigan-based SPS Family has changed its brand name to Axtella, while separately announcing that financial services industry veteran Rob Engle joined the firm as chief revenue officer.

Axtella is the parent company of broker-dealers Sigma Financial and Parkland Securities and registered investment advisor Sigma Planning Corp. The 40-year-old company serves a network of over 700 financial professionals.

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Originally Posted at Think Advisor on October 10, 2023 by Jeff Berman.