LIMRA: Young people want life insurance, but aren’t buying it

September 1, 2023 by John Hilton

The concept of life insurance sells itself and always has. Few Americans argue against the idea of setting aside a few dollars for protection against the financial consequences of an untimely death. Converting that popular concept into a life insurance sale is where the difficulty comes in. It’s a difficulty many producers are currently having with younger Americans.

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Originally Posted at InsuranceNewsNet on September 1, 2023 by John Hilton.