Annuities Have an Awareness Problem: Why That Matters

September 13, 2023 by Jason Fichtner and Jean Statler

In the 1934 comedy classic It’s a Gift, W.C. Fields’ character encounters an aggressive, slick-talking annuities salesman in an indelible scene that helped shape a negative perception of the product. Despite decades of product innovation and the adoption of industry-wide operating principles benefiting consumers, some would have you believe that selling annuities has changed little in the intervening decades.

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Originally Posted at Kiplinger on September 11, 2023 by Jason Fichtner and Jean Statler.