Five reasons Gen Z isn’t buying life insurance
August 1, 2023 by Ayo Mseka
Although nearly half of Generation Z and millennials say they need life insurance, many have not purchased a policy. During a recent LIMRA LinkedIn Live event, experts discussed 5 reasons the younger generation isn’t buying life insurance and how financial professionals can address these issues.
Alison Salka, senior vice president and head of research, LIMRA and LOMA, said the country’s 143 million Gen Zers are the most educated and ethnically and racially diverse demographic group.
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