False and Misleading Long-Term Care Insurance Marketing Tactics
August 30, 2023 by California Insurance Commissioner
August 23, 2023— The California Department of Insurance (Department) has received several complaints regarding
misleading marketing and communications by some long-term care insurers and agents in connection with the work of the
California Long-Term Care Insurance Task Force (Task Force). These communications falsely assert that a new payroll tax will
be imposed in the near future, and that consumers should rush to buy long-term care insurance before the end of 2023.
The Department condemns these tactics and will take all steps it deems appropriate to curtail these ploys, up to, and including,
legal acton. These tactics are not only unfair to the insurers and agents who are acting honestly and ethically, they are also
illegal.
CA LTC Alert False Misleading 8-23-23
