More Prime-Age Clients Want Life Insurance

July 18, 2023 by Allison Bell

Shifts in pricing, underwriting or marketing strategies may be pulling more consumers ages 30 to 59 into the U.S. individual life insurance market.

The number of applications submitted by people in the 30-59 age group increased by almost 9% between June 2022 and June 2023, and that helped lead to an overall activity increase of 4.5% for applicants of all ages, according to new numbers from MIB Group.

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Originally Posted at ThinkAdvsior on July 12, 2023 by Allison Bell.