It’s Official: Advisor Group to Unite Under One Name

May 2, 2023 by Jeff Berman

Advisor Group confirmed on Wednesday that it is indeed shifting its multi-brand network to a single, rebranded entity. But the firm remained mum on what that new brand and name will be.

The company is out to unify the eight wealth management firms that are now part of the Advisor Group broker-dealer network into one to “reduce complexity for financial professionals and position them to take full advantage of the scale Advisor Group offers,” it said in a news release.

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Originally Posted at ThinkAdvisor on April 26, 2023 by Jeff Berman.