Simplicity in it for the long haul
March 7, 2023 by John Hilton
Marketing firms are changing the business of distribution, said Sheryl Moore, president and CEO of Moore Market Intelligence and Wink Inc. Small- to mid-sized insurance marketing organizations and field marketing organizations are being gobbled up so quickly, it is forcing many to reconsider their plan, she added.
“It is hard to compete against an Integrity, Simplicity or AmeriLife in terms of sales and, therefore, annuity commission payouts,” she said. “For this reason, I’ve seen friends talking to these firms, when they previously wouldn’t have considered selling so soon. It just seems like for those who had planned to retire in five to seven years, I am seeing more of them entertain discussions with these three firms than I would have anticipated.”
Click HERE to read the full story via INN
Wink’s Note: Weird to see a quote that I gave John Hilton from InsuranceNewsNet two months ago, in a new article out this morning.
I guess if it works, it works! Must have been a FABULOUS quote! 😀
You’ll want to check this article out if you are interested at what my friend Bruce Donaldson is doing with Simplicity Group.
Takeaways from this piece:
– Simplicity has 20,000 financial professionals, 100 partner agencies and 30 broker/dealer partners;
– Bruce indicates that they are “certainly a top five annuity [distributor] and in the top five life insurance wholesale platforms;”
– Simplicity is up to 50 acquisitions now; and
Bruce addresses rumors that have been swirling about a few large distribution groups in the insurance industry:
“While speculation grows that the large-scale IMOs will eventually transition, to public ownership in order to maximize profits, Simplicity has no such plans, Donaldson said.” -sjm
