Lincoln Financial to Tilt Away From Some Term Life Products

February 13, 2023 by Allison Bell

Lincoln Financial plans to reduce sales of some types of term life insurance to stem the amount of capital flowing into a relatively small part of its business.

Ellen Cooper, the company’s CEO, said Thursday that it will still write some term life products, with high levels of death benefits and high profit margins, but that it will back away from policies with low profit margins and little appeal to its top distributors.

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Originally Posted at ThinkAdvisor on February 10, 2023 by Allison Bell.