AmeriLife focuses on ‘organic growth’ in next step
February 6, 2023 by John Hilton
With a key December hire in a newly created position, AmeriLife took the next step in its plan to grow annuity sales organically.
Matthew Coleman brings nearly 30 years of industry experience to AmeriLife, where he is the company’s first vice president of annuity and life product innovation.
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Independent marketing and distribution is big business in a country where 10,000 Americans retire each day. Competition favors scale and the voracious growth of these IMOs is changing the industry, said Sheryl Moore, president and CEO of Moore Market Intelligence and Wink Inc. Small- to mid-sized IMOs and FMOs are being gobbled up so quickly, it is forcing many to reconsider their plan, she said.
“It is hard to compete against an Integrity, Simplicity, or AmeriLife in terms of sales, and therefore annuity commission payouts,” she said. “For this reason, I’ve seen friends talking to these firms, when they previously wouldn’t have considered selling so soon. It just seems like for those who had planned to retire in five-to-seven years, I am seeing more of them entertain discussions with these three firms than I would have anticipated.”
