Lincoln Financial Aims to Rebuild Capital by Changing Sales Mix

November 8, 2022 by Allison Bell

Lincoln Financial is counting on agents, advisors and other distributors to help it recover from a $2.6 billion third-quarter net loss, by increasing sales of products that can generate the most profits per dollar of capital.

Ellen Cooper, the Radnor, Pennsylvania-based company’s CEO, told securities analysts Thursday that the company plans to increase capital levels by cutting costs and reducing its exposure to benefits guarantee risk.

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Originally Posted at ThinkAdvisor on November 3, 2022 by Allison Bell.