Whittling Down: In 2023, Cuna Mutual Group Prepares to Rebrand and Focus on Middle Market

October 12, 2022 by Terrence Dopp

Life insurers spent years chasing the whales: high net worth individuals who could shoulder large policies and might just be in the market for a host of ancillary financial and protection products.

But not Robert Trunzo, president and chief executive of Cuna Mutual Group. As he tells it, the company’s bread and butter lies in what he refers to as “hardworking Americans,” defined roughly as people earning between $40,000 and $120,000 annually.

Click HERE to read the full story via AM Best

Originally Posted at AM Best on October 2022 by Terrence Dopp.