Apollo Turns to Smaller Firms for Investing Acumen in High-Growth Areas
October 31, 2022 by Chris Cumming
Apollo Global Management Inc. is taking an unusual approach to harnessing investing talent outside its traditional areas of expertise: backing smaller private-equity firms.
Executives of the New York-based alternative-asset giant, which manages about $515 billion, often emphasize the firm’s cost-conscious approach—a principle of avoiding market bubbles or overpaying for investments. Originally known for snapping up struggling companies at a discount, Apollo is now one of the world’s biggest private-credit managers and has a large and rapidly growing insurance business.
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