Summer Blahs Hit U.S. Individual Life Market

September 7, 2022 by Allison Bell

COVID-19 patients crowded into hospitals just nine months ago— but memories of the deadly January surge are fading, and sales of individual cash-value life insurance have cooled.

Market research firm Wink has shown what’s happening in its new U.S. individual life sales report for the second quarter.

Wink bases its reports on voluntary issuer surveys. It asks insurers about traditional fixed universal life insurance, non-variable indexed universal life and whole life, but not about term life or group life.

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Originally Posted at ThinkAdvisor on September 6, 2022 by Allison Bell.