Ohio National Rolls Out Whole Life Product Linked to Indexes

September 20, 2022 by Cyril Tuohy

In the second quarter, sales of whole life insurance fell 3% from a year earlier, as measured by premiums, Limra reported on Tuesday. Market research firm Wink, which does its own survey, reported an even steeper drop of 6% to $1.1 billion.

The category of final expense captured 56.5% of sales, Wink reported.

MassMutual was the top seller of whole life in the second quarter with a market share of 15.17%, Wink said. The best-selling product was United of Omaha’s Guaranteed Plus Whole Life, the firm reported.

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Originally Posted at Life Annuity Specialist on September 16, 2022 by Cyril Tuohy.