The Mystery of Why a Startup Bought a Small Seller of Burial Insurance

August 9, 2022 by Cyril Tuohy

Sheryl Moore, CEO of Wink, said Everly’s move appears to be a strategic decision to acquire a company that is successful for final expense policies, then distribute that product straight to consumers.

“Final expense life insurance products are fairly transactional, so it would be an ideal product line for online distributing,” she added.

Moore said that even if Settler’s distribution is no longer intact, it “still makes sense to acquire this company if you want to sell final expense online, as they have the systems and administration that one would need.”

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Originally Posted at Life Annuity Specialist on August 3, 2022 by Cyril Tuohy.