Life Application Activity Loses COVID-Era Luster

July 12, 2022 by Allison Bell

Your clients’ purchases of life insurance policies may now look more like they did before the COVID-19 pandemic started.

Consumers filed 6% fewer applications for individual life insurance in June than they filed in June 2021, according to MIB Group’s new U.S. application activity report.

But activity was strong earlier in the year, and overall activity for the first half appears to be comparable to what it was in the first half of 2019, when no one had heard of COVID-19.

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Originally Posted at ThinkAdvisor on July 11, 2022 by Allison Bell.