Insurers Wait on Bills as 401(k) Annuity Market Is Slow to Bloom

May 30, 2022 by Aaron Smith

So far, the promise of the workplace annuity market has been slow to blossom. The opportunity could be “trillions of dollars” in new business, according to Wink CEO Sheryl Moore, but despite numerous initiatives that have been announced, it’s not clear how many sales have been realized.

“It is too early to tell if sales are making headway,” said Moore of Wink. “We’ve only had the ability to have an annuity option within a 401(k) for just short of two years.”

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Originally Posted at Life Annuity Specialist on May 25, 2022 by Aaron Smith.