Industry Looks To Extend COVID-Related Life Insurance Sales Boom

May 24, 2022 by Doug Bailey

Sales of life insurance exploded during – and because of – the pandemic, and the industry is puzzling on whether the world has changed so that the growth could be maintained post-COVID.

Respondents to a poll taken at a webinar this week sponsored by the Society of Insurance Research didn’t think so, estimating that growth rates would plummet to something below 1% to 9%.

Perceptions Changed

And yet, at the same time, according to research unveiled by SIR, COVID may have changed people’s perceptions of life insurance, leading some industry executives to think application and sales levels could continue, if not at exactly pandemic levels, something approaching it.

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Originally Posted at InsuranceNewsNet on May 23, 2022 by Doug Bailey.