The Industry Is Missing The Boat By Failing To Market To Women
April 5, 2022 by Doug Bailey
The financial services industry is leaving enormous sums of money on the table by ignoring or failing to attract women as potential customers.
A recent study by global management consultant Oliver Wyman concluded that if insurers sold life insurance to women at the same proportion of their income as men, $500 billion in new written premiums could be created. Another $25 billion in new fees could be generated if wealth managers invested women’s wealth in the same way as men’s in stocks and bonds rather than in cash.
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