Valmark CEO Sees Indexed Universal Life Marketing Woes Getting Worse

March 8, 2022 by Allison Bell

Larry Rybka and other life insurance distributors say some insurers are using unrealistic predictions about how indexed universal life (IUL) insurance policies will perform to trick them into using borrowed money to buy the policies.

Rybka, CEO of Valmark Financial Group, told the IUL Illustration Subgroup — an arm of the National Association of Insurance Commissioners — in a comment letter of his own that some IUL marketers are misleading consumers by combining new, untested indexes with aggressive performance illustration strategies.

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Originally Posted at ThinkAdvisor on March 1, 2022 by Allison Bell.