Life Insurance Buying Experience

March 8, 2022 by Aite-Novarica Group

Boston, February 24, 2022 — While the life insurance industry has seen significant digitalization in the last few years—with improved speed, efficiency, and operational capabilities—very few companies have moved beyond e-app, e-signature, and e-delivery capabilities to analyze customers’ and agents’ journey maps and create holistic experiences. In a new Impact Report, Life Insurance Buying Experience: A Consumer Survey, research and advisory firm Aite-Novarica Group examines consumers’ recent experience in buying life insurance, their preferences for interaction and communication, and areas where they expect to see improvements.

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Originally Posted at Advisor Magazine on February 24, 2022 by Aite-Novarica Group.