How AI Will Redefine The Role Of IMOs

March 29, 2022 by Dave Kriz

Automation and machine learning have digitized core processes and enabled independent marketing organizations to reevaluate their role.

Traditional insurance processes such as underwriting are overhauled by algorithms, and practice and management planning tools are becoming platform based. As a result, IMOs with the appetite and ability to analyze big data and accurately forecast customer product and channel engagement demands will outsmart the competition.

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Originally Posted at InsuranceNewsNet on March 24, 2022 by Dave Kriz.