Expanding Producer Network Is Top Priority Of BGAs And IMOs
February 8, 2022 by InsuranceNewsNet Press Release
WINDSOR, Conn., Feb. 2, 2022 — More than three quarters (77%) of brokerage general agencies (BGAs) and independent marketing organizations (IMOs) surveyed say their top priority is to expand their network of producers.
The study, conducted by LIMRA and the National Association of Independent Life Brokerage Agencies (NAILBA), reveals the pandemic altered what some firms are looking for in an ideal agent or advisor, with nearly 1 in 5 firms saying they are looking for a different profile of producer.
“LIMRA research shows consumer expectations shifted during the pandemic. Clients have become accustomed to virtual meetings and digital interactions with their advisors,” said David Levenson, president and CEO, LIMRA, LOMA and LL Global.
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