The latest in financial #AdviserTech — July 2021

July 20, 2021 by Michael Kitces and Kyle Van Pelt

This month’s edition kicks off with the big news that SmartAsset has achieved unicorn status with a $1 billion-plus valuation, driven primarily by its pivot to using its consumer financial media content as a lead generation channel for financial advisers, which has quickly grown to generate $1.5 billion a month in new asset flows for advisers and has become the “key driver of revenue growth” as the platform approaches $100 million of annual revenue. 

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Originally Posted at InvestmentNews on July 19, 2021 by Michael Kitces and Kyle Van Pelt.