Thrivent’s purpose-driven RIA aims to be ‘household name’ under Carolyn Armitage

June 22, 2021 by Tobias Salinger

Aiming to turn its hybrid arm into a destination for “purpose-driven” advisors, financial services firm Thrivent picked 30-year industry veteran Carolyn Armitage to lead the RIA.

Thrivent Advisor Network spans 180 advisors managing $6.5 billion in client assets. It launched in 2019 with 130 former representatives from the fraternal benefit society’s legacy insurance broker-dealer, Thrivent Investment Management. The Minneapolis-based hybrid RIA uses Purshe Kaplan Sterling Investments as its BD, and it recruited advisors and hired seasoned industry executives ahead of appointing Armitage the head of TAN on June 14.

Click HERE to read the full story via Financial Planning

Originally Posted at Financial Planning on June 16, 2021 by Tobias Salinger.