MassMutual buys Great American Life for $3.5 billion
February 10, 2021 by Editorial Staff
“This transaction is symbiotic,” Sheryl Moore, CEO of Wink Inc., the annuity data and marketing shop in Des Moines. “MassMutual, in addition to having a robust life insurance line, dominates the multi-year guaranteed annuity market and has competitive variable annuities too. Great American complements them with its strong market share in the fixed, indexed, and structured annuity segments. Plus, each company is strong in different distribution channels. Between them, they have every distribution covered except direct response.”
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