New Advisor Designation Drawing Criticism

December 2, 2020 by Jeff Berman

The College for Financial Planning’s new Accredited Behavior Financial Professional (ABFP) designation is causing at least a few industry experts to wonder whether there is actually a need for such an accreditation.

“I’m a fan of education, but did we really need another set of letters — ABFP for “Accredited Behavioral Financial Professional” — to make the point?” Michael Kitces, head of planning strategy at Buckingham Wealth Partners and co-founder of XY Planning Network, tweeted Saturday.

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Originally Posted at ThinkAdvisor on November 30, 2020 by Jeff Berman.