MassMutual to Buy Cash Management Platform for RIAs: Deals

December 16, 2020 by Allison Bell

Massachusetts Mutual Life Insurance Company has agreed to acquire Flourish, a technology platform for registered investment advisors, from Stone Ridge Asset Management.

Flourish is best known for its Flourish Cash program, which provides a sweep account clients can use to push cash in an account into an interest-bearing deposit account at one or more banks without any minimum deposit requirement. The Flourish program serves about 350 RIAs with about $600 billion in assets under management, according to MassMutual.

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Originally Posted at ThinkAdvisor on December 15, 2020 by Allison Bell.