Selling IUL In A Pandemic World
September 23, 2020 by Ben Nevejans
We’ve all heard the story. If you’ve spent any time in sales at all it’s a tough one to avoid, but it’s still a great story… Based on the recommendation of a high-level executive, ACME Shoe Co. agrees to expand into a new market in the South Pacific. Wanting to impress the C-Suite and shareholders alike the executive puts his two best sales people on the job and ships them to two different tropical islands halfway around the world. After a couple weeks go by the exec calls up the first sales person and asks with anticipation, “So how’s it going over there? Are we selling a lot of shoes?” The response comes back terse and aggressive, “Are you kidding me? You sent me to an island where no one wears shoes! Of course I’m not selling any shoes! Send me a plane ticket home, I’m outta here!” With this disappointing report the executive tentatively dials the number for the second sales person and this time asks with trepidation, “So how’s it going over there? Are we selling any shoes?” The excited response he receives changes his mood drastically. “Are you kidding me? You sent me to an island where no one owns any shoes! I can’t keep them on the shelves! Send me another dozen crates, I’m killing it over here!”
Click HERE to read the full story via Broker World
