Lincoln Financial Sells Consumers on Talking

September 30, 2020 by Allison Bell

Lincoln Financial is the latest life insurer to come out with a television advertising campaign that promotes the value of talking to an advisor.

The Radnor, Pennsylvania-based based life insurer is also promoting the value of simply talking, with loved ones.

“Lincoln believes every conversation with a loved one is a good one,” the company says, in text included in the first commercial in the new “Now You’re Talking” campaign. “So make time to talk about your financial plans. Because the more we talk, the better we plan, the better we protect, the better we retire.”

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Originally Posted at ThinkAdvisor on September 23, 2020 by Allison Bell.