SALT LAKE CITY, Utah–(BUSINESS WIRE)–Equitable Life & Casualty Insurance Company, a leading provider of fixed and fixed indexed annuities, announced today that it will be changing its corporate name to SILAC Insurance Company. SILAC Insurance Company will continue to operate in its current structure and there has been no change in ownership and staff. The main operational facility will remain in Salt Lake City, UT. Among the other changes will be its logo, tagline and domain name (www.SILACins.com).

The Company was founded in 1935 by the Ross family and has used the name “Equitable Life & Casualty Insurance Company” for 85 years, achieving company, product and service recognition in the United States. Agents, customers, vendors, and partners will find no change in the competitiveness of products or best in class services offered. “We will continue developing innovative and transparent fixed annuity products that provide exceptional value for consumers and distribution partners. We will also continue with our commitment to invest in technology that will allow us to continually improve our service standards,” said Dan Acker, President of SILAC Insurance Company. Along with the name change, SILAC Insurance Company will align with the new SILAC brand identity, and business activities in the future will be conducted under the new name.

“We are at a defining moment in our company’s history. The rebrand will allow us to better position the Company to continue to be a leading fixed annuity insurance carrier. Our new company name not only embraces our history and roots but also emphasizes our commitment to excellence to provide the best products and services in the life and annuity market,” said Steve Hilbert, CEO of SILAC Insurance Company.

The transition to the new name will be completed by January 01, 2021 and will be implemented across the Company’s products and services through the calendar year 2020.

About SILAC Insurance Company

SILAC Insurance Company (the new look of Equitable Life & Casualty Insurance Company) was established in 1935. The company is Utah’s oldest active life insurance company and among the state’s largest insurers. Licensed in 47 states and the District of Columbia, they have focused on meeting the life and health insurance needs of seniors for decades. Since entering the annuity market in 2018, they have grown their annuity product line and premium revenue to over $2 billion in annual sales. For additional information, please visit www.SILACins.com.