Brighthouse Banks On New Products, Distribution
August 12, 2020 by Steven A. Morelli
Brighthouse Financial held relatively steady in overall annuity sales with a year-over-year drop of 3% as the company pivots to growing its distribution and dialing down capital-intensive products and features, usually associated with guarantees.
“While the current market environment remains a headwind to near-term sales of annuity and life insurance products for Brighthouse and for the industry, we remain focused on broadening our product offerings and expanding our distribution footprint,” said Eric Steigerwalt, Brighthouse CEO, in the company’s second-quarter earnings call, which fell on the company’s third anniversary.
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