What You Need to Know About Older Adults’ Mindset
April 15, 2020 by Jeannette McClennan
In the world as we’ve known it, growing older has meant entering into a period of reflection. The horizon shortens, the experiences of loss multiply, and salient questions rise to the surface: How are you going to live your life in a way that matters? What will be different about the world because you were in it?
Understanding the mindset of older customers and how it impacts their behavior is vital for life insurance advisors, who will likely support the continuation of legacies that took a lifetime to build.
These findings come from a February 2020 white paper, “Aging is Happier, More Productive, and More Complicated Than We Think,” created by my team in partnership with Dr. Cat Hicks of Tetra Insights. In addition to surveying 1,141 people from ages 18 through 90 about retirement planning, goals, and attitudes about the future, eight in-depth interviews were conducted with individuals of retirement age.
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