Mortality Table Shift Pumps Up Life Sales

March 11, 2020 by Allison Bell

U.S. life insurance sales looked great in the fourth quarter of 2019.

Annualized premiums from new individual policy sales were 15% higher than in the fourth quarter of 2018, according to new survey data from LIMRA.

In the third quarter, sales were up just 2%, year over year.

LIMRA bases the individual life sales data on a survey that includes insurers that account for about 80% of U.S. individual life sales. The actual policy counts and premium totals are not available to members of the public.

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Originally Posted at ThinkAdvisor on March 11, 2020 by Allison Bell.