Stop Selling Life Insurance — No One Wants It!

February 25, 2020 by Lloyd Lofton

A Pew survey found the average two-parent household takes in an average of $102,400 annually.

For many of these two-income families, investments with a long-term payoff make sense. Buying quality products because they last longer than cheaper ones makes sense. Paying for something upfront instead of paying interest on loans makes sense.

But, when you’re poor, none of that focus on long-term results matters.

More than a third of married couples with kids live on a single income, according to a Bureau of Labor Statistics report on data for 2017. This same report found that families where the dad works and mom stays home make $55,000, or about half of what the average two-parent household earns.

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Originally Posted at ThinkAdvisor on February 23, 2020 by Lloyd Lofton.