Messages From the Equitable Archives

February 25, 2020 by Allison Bell

Life insurers may be heading into a challenging period.

Interest rates are low. Consumers’ ability to plan for the long term may be low. Understanding of just what the “new coronavirus” pneumonia, or Covid-19, might do in the United States is low.

Some established life insurers are sending the message that they’ve been around for a long time, that they got through the 1918 flu pandemic, and the Great Depression, and the Panic of 1873, and that they are prepared for whatever the future holds now.

New York Life Insurance Company, for example, is running a 175th birthday anniversary branding campaign.

Click HERE to read the full story via ThinkAdvisor

Originally Posted at ThinkAdvisor on February 25, 2020 by Allison Bell.