LIMRA: Consumers’ Brand Awareness Of Life Insurers Remains Low

February 4, 2020 by INN Insider

A new LIMRA study finds 1 in 4 adult Americans cannot name a single company that sells life insurance and a majority (56%) are unable to name three life insurance companies.

As discouraging as this may sound, it does reflect an uptick in unaided awareness of life insurance brands among U.S. consumers (chart), compared to 2014 results.

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Originally Posted at InsuranceNewsNet on February 4, 2020 by INN Insider.