1 in 4 Consumers Can’t Name 1 Life Insurance Company

February 19, 2020 by Steve Morelli

Although life insurance companies are edging slightly on their property/casualty cousins, they are still a distant second in brand awareness.

One in four consumers cannot name a single life company and most can’t name three, according to LIMRA research. When asked to name a life carrier, consumers were as likely to pick the king of property/casualty companies, Geico, which offers it through another company.

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Originally Posted at InsuranceNewsNet on February 17, 2020 by Steve Morelli.